At Palindrome, we have developed a unique research model called OAE – Observation, Analysis, Execution – to help copywriters, editors, and content writers create hard-hitting content that resonates with readers. This model enables writers to capture real-world phenomena that people might have noticed but couldn’t articulate. In this article, we’ll introduce the OAE model, provide actionable tips for each stage, and give clear examples of how to use this method effectively.
Observation: Noticing the World Around You
The first step in the OAE model is observation. It involves being attentive to your surroundings, noticing patterns, trends, and phenomena that could form the basis of your writing.
Actionable Tips:
Keep a journal or note-taking app handy to record your observations.
Stay informed about industry news, trends, and events.
Engage in conversations and read widely to expand your understanding.
Example:
As a content writer for a technology company, you notice the increasing prevalence of remote work due to the pandemic. This observation leads you to consider how technology has played a crucial role in facilitating this shift.
Analysis: Finding the Core Point
After observing your surroundings, the next step is analysis. This involves identifying the core or unique point that will be the focus of your writing. You’ll need to examine your observations critically, searching for connections and insights that set your content apart.
Actionable Tips:
Reflect on your observations and ask questions to uncover new perspectives.
Research your topic to identify gaps in knowledge or areas that warrant further exploration.
Brainstorm potential angles or approaches to your core point.
Example:
Following your observation of the remote work trend, you decide to analyze the role of technology in remote work. You identify the core point as the increasing reliance on collaboration tools and the challenges and opportunities they present for remote teams.
Execution: Writing the Piece
The final stage of the OAE model is execution, which entails crafting your content around the core point you’ve identified. Your writing should be engaging, informative, and illustrative of the real-world phenomenon you’ve observed and analyzed.
Actionable Tips:
Create an outline or structure to guide your writing process.
Use concrete examples, case studies, and anecdotes to support your core point.
Write in a clear and concise manner, avoiding jargon and overly complex language.
Example:
With your core point and analysis in mind, you write an article titled “The Rise of Collaboration Tools in Remote Work: Challenges and Opportunities.” The piece explores how the increased reliance on collaboration tools has shaped remote work dynamics, highlighting both the benefits and potential drawbacks of this shift.
The Palindrome Research Model OAE – Observation, Analysis, Execution – is a powerful tool for creating content that resonates with readers and illustrates real-world phenomena. By observing your surroundings, analyzing your findings to identify a core point, and executing your writing effectively, you can produce hard-hitting content that captivates your audience. Keep practicing and refining your skills with the OAE model, and you’ll soon become a master at crafting impactful content that truly stands out.
