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Tips for spotting interior design trends and crafting a great blog for company growth

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A blog for company growth can be one of the best marketing decisions you make, no matter which industry. This goes for interior design brands as well. Interior design influences the urban environments around us. They show up on Instagram feeds. They can be seen on billboards and spotted in crowds and, although you may not follow trends, they have most probably influenced a decision you’ve made at some point in your life.

Trends play such a big part in the way people decorate their homes and in the implementation of ideas that the interior design landscape is practically built on the latest colour choices and furniture sets. It doesn’t matter how you felt about millennial pink, or whether you were into the mcm trend (obsession) years later.

Like it or not, these trends probably have a bigger influence on the decisions that drive how your customers behave than you think.

So, when it comes to interior design trends, how could you possibly stay ahead of the curve?

Here are a few tips that might help you identify key trends to include in your blog for company growth.

First, let’s try to understand what exactly a trend is

In a nutshell, a trend can be defined as a general tendency or direction in which something will move, transition or develop. In particular, this refers to the shift in mentality or behaviour of a general (or specific) group of people, influencing them to take action in some way, shape or form.

It’s easy to confuse trends with ‘fads’. While these increase rapidly (only to decline almost immediately), trends tend to last much longer than fads, and they often have a bigger impact on society.

There are no hard and fast rules for spotting interior design trends

Trends are usually revealed over time and can stem from a variety of sources.

It’s difficult to say exactly where or when a trend might begin and end.

This is why virtually every industry has experts that focus on observing behaviour and determining trends. They identify these trends and then use them to produce astounding work or in their communications channels including their blog for company or brand awareness.

Look out for patterns

A certain type of tile may be gaining popularity or a specific strand of blue might be popping up in every home you enter. 

The best way to effectively spot trends is to keep an eye on multiple sources of info for an extended period of time. Once you begin to notice changes, acknowledge them and keep track of what you observe.

Connect the dots

Once you actually begin to notice certain patterns, draw connections between your observations and the re-occurring themes that you keep coming across.

Then, assess potential