Writing blogs can be tiresome and tricky for many business owners, which is why they tend to hire agencies. However, hiring full-service agencies might not be a good idea, especially for startups.
Startups are known for their ability to adapt, pivot, and catapult themselves into immense growth. What they lack in resources and size they make up with speed and innovative solutions. As part of its dynamic marketing arsenal, content marketing is a prominent component that helps propagate social presence and build authority for startups. Branded blogs are a big piece of that puzzle.
Many startups often approach big full-service agencies to help them with their content marketing and blogging efforts, but this might not always be a great idea.
You might have budgetary constraints for writing blogs
One of the biggest factors influencing startup success is the amount of capital that they have in hand to utilize, and where you plan to put your money can make a world of difference. If you’re thinking of approaching a large full-service agency, you need to consider the budgetary constraints that you and your team might be facing. Bigger agencies often focus on a large spectrum of advertising and marketing aspects for clients, and for this reason, they usually charge quite a high amount compared to other options in the market.
If you’re looking for a team to help produce blog posts on a consistent basis, full-service agencies might not be the most cost-effective solution for you. Agencies would often charge a premium price for a slightly longer list of services (not just blog posts). This is why agency clients are usually bigger, more established companies and corporations looking to propel their marketing efforts to the next level. It’s easy for startups to be left in the dust in terms of costs.
There might be a lack of focus
Full-service agencies aren’t specialists at writing blogs. They are great at offering a comprehensive range of services that run concurrently, from producing a series of ads for your brand, building sites, managing social channels, and offering multiple functions in between each phase. Unfortunately, this also means that there may not be a dedicated team that gives your startup the attention-to-detail that is needed. Agencies usually comprise creative teams that are dealing with huge contracts from several big clients.
If you want better focus, and you just want help with one or a small handful of content marketing objectives, then specialists might be better suited for the job. Blog posts are crucial for a startup’s content marketing strategy, which means that having a dedicated team would be extremely helpful – one that offers quality, consistent and well-researched content at an affordable price.
There might be a lack of speed when writing blogs
As mentioned, a prominent aspect of startup success is speed. Work must be planned, structured, delivered and done with incredible speed because things move fast in the startup landscape and being slower than your competitors means that you’re potentially losing out on big opportunities. The same concept goes for content marketing campaigns – you need to be able to produce a lot of content, faster and more consistently than your competitors if you want to stay ahead of the curve and gain more territory in your market. You can always rely on content marketing to help you climb up the ranks when dealing with SEO for startups.
Full-service agencies are often bogged down by hundreds of menial and major tasks from many clients. This means that they may be much slower, compared to a specialized team of dedicated content producers. Blog specialists are often more systemized when it comes to writing blogs, organized and ready to deliver your content to you – fresh out of the oven. This is a priceless advantage for startups.
It can be too overwhelming as there are many digital marketing tools to choose from. However, here are the three main reasons why you shouldn’t go with the big agencies. The first reason is, of course, financial constraints. The services offered by big agencies may not be the most cost-effective solution for you. Next is the attention to detail your startup will require. Last but not least, a lack of speed could mean potentially missing out on big opportunities.