startups

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Developing an owned media strategy for startups

The idea of Digital Marketing has taken the industry by storm over the past few years. Today, almost every organization uses this digital marketing tools to their benefit. Digital Marketing has a universal appeal, from big companies to small startups. There is, however, a catch. Not all Digital Marketing instruments and techniques work equally. Their …

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5 reasons why blog content is about more than just SEO

SEO is one of many digital marketing tools, but it’s an important one. It stands for “Search Engine Optimization”. Also known as “organic search engine outcomes”, it is the practice of increasing both the quality and amount of website traffic, as well as visibility to your brand. SEO is as much about people as it …

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Ghost vs Medium: Which publishing platform might suit your blog better?

Thinking of setting up a business blog for your brand? Blogs can be important tools for startups and small business founders who want a central hub for digital marketing, branding and SEO. So, which platform might best suit your blog? You might have heard of Ghost and Medium. Ghost is a completely open-source, flexible platform …

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3 reasons why you should outsource your startup’s blog content

Content marketing has become one of the most prominent ways to build a brand in recent times. With the digital era, there’s been the emergence of various technologies, solutions, and strategies for businesses to accelerate their marketing endeavors. Gary Vee has said that every company is now a media company. Brands can establish trust, relatability, …

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3 Reasons To Not Get Your Startup's Blog Posts Done By A Large Full-Service Agency

3 reasons to not get your startup’s blog posts done by a large full-service agency

Startups are known for their ability to adapt, pivot and catapult themselves into immense growth. What they lack in resources and size they make up with speed and innovative solutions. As part of its dynamic marketing arsenal, content marketing is a prominent component that helps propagate social presence and build authority for startups. Branded blogs …

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SEO For Startups In Under 10 Minutes

SEO for startups in under 10 minutes

If you’re trying to build considerable traction online, then Search Engine Optimization (SEO) is a factor that simply can’t be overlooked. What’s more, startups often rely heavily on brand-building across the digital landscape, using digital marketing tactics to boost awareness and reach their target markets more effectively. Here are a few quick key points that …

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