Business

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Developing an owned media strategy for startups

The idea of Digital Marketing has taken the industry by storm over the past few years. Today, almost every organization uses this digital marketing tools to their benefit. Digital Marketing has a universal appeal, from big companies to small startups. There is, however, a catch. Not all Digital Marketing instruments and techniques work equally. Their …

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5 reasons why blog content is about more than just SEO

SEO is one of many digital marketing tools, but it’s an important one. It stands for “Search Engine Optimization”. Also known as “organic search engine outcomes”, it is the practice of increasing both the quality and amount of website traffic, as well as visibility to your brand. SEO is as much about people as it …

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Ghost vs Medium: Which publishing platform might suit your blog better?

Thinking of setting up a business blog for your brand? Blogs can be important tools for startups and small business founders who want a central hub for digital marketing, branding and SEO. So, which platform might best suit your blog? You might have heard of Ghost and Medium. Ghost is a completely open-source, flexible platform …

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Vicky TCL

Vicky TCL

From the podcast, featuring… Vicky TCL Vicky TCL from popillol.com/blogs on digital strategy and blog content Check out the blog movement GO More podcast episodes