e-commerce, How Shopify uses its company blog

How Shopify uses its company blog

E-commerce has completely changed the market landscape, with retailers showing their goods online rather than in brick-and-mortar shops. As a result, e-commerce stores that represent a perfect balance between aesthetics and functionality need to be curated. Some common e-commerce platforms are Magento, WooCommerce, PrestaShop, OpenCart, and BigCommerce. In addition to these, Shopify is a preferred choice with simplicity and rich features for sellers who want quality and performance.

A lot of traders wonder if blogging is worth their time. The lovely thing about blogging is that to have a fantastic blog, you don’t need to be a stellar blogger. Success with a blog can be related to the consistency and authenticity of the content that you post. For your blog, what you need to concentrate on is sharing your knowledge. It’s an often overlooked digital marketing tool.

What is Shopify great for?

Shopify is suitable for shops selling items or services that need a minimum amount of configuration. By implementing an advanced Shopify homepage section as per your business demand, you can sell a single product or a handful of products. Ultimately, this raises your ROI and increases your company profits.

Shopify blog infrastructure

Shopify has a very simple, user-friendly blog interface. With it, you can:

• Create and manage posts

• Create blog categories where you can assign your posts

• Add/edit content and media

• Add tagging

• Manage comments

• Manage SEO fields for individual posts

• Create blog categories

• Set publish date/time

Shopify blog taxonomies

One of Shopify’s blog infrastructure’s main shortcomings is that it is fairly limited in taxonomy components that allow you to tag, categorize, and organize your posts. Some blogging sites, such as Blogger or WordPress, differently use tags and categories and offer archival taxonomies to users-Shopify does not. So, you need to make sure you take this into account when making posts and looking at your content plan as a whole.

There is no taxonomy functionality for categories because of how Shopify is designed. Instead, when you print, they have given publishers a way to create different “Blogs” and to add individual posts to those blogs. Although the idea is a little confusing, the ability to create “Blogs” is the same as creating categories for organizing your posts. Based on your blog category, Shopify will create a blog feed that will include an indexable URL for you, users, and search engines.

Customer experience above everything

Select any top-grossing Shopify store and the best-in-class customer experience will be found. This makes sense because research indicates that, because of bad customer service, 80% of customers would leave your shop.

Good CX includes everything from aesthetics such as sleek design, visual appeal, nice colour palettes and good photography. Other feature-based aspects are included, such as a simple checkout process, easy navigation, no irritable pop-ups, and 24/7 support chatbots.

Easy to set up and use

Shopify is a no-fuss app that can be set up and used quickly. For those who want a complete solution, it is the perfect option, without any technicalities related to the creation and hosting of the online store. The platform itself provides the software and hosting necessary for the website to be launched. Although the user interface is also convincing, the admin interface is intuitive and user-friendly.

Accurate product descriptions and specifications

Before making any decisions, analysis is the first thing that buyers do. So, it is a must-have for top stores to have reliable and high-quality product images, detailed product details and accurate size charts. For their product photos and videos, many stores step it up a notch by combining virtual reality and 360-degree views.

Blog post meta tags

Spending time crafting eye-catching and intriguing title tags and meta summary tags for each post is also essential. Title tags should fit within the recommended character count of Shopify and make it clear what the post is about and what questions it is going to address.

Although not used for ranking variables, the meta descriptions are a great way to entice searchers to click your listing on the search results page and demonstrate your authority on the subject.

The meta description is the text snippet displayed in the search results below your title tag. Though Shopify claims that you can use up to 320 characters, Google appears to view just around 160 or so characters. Be sure to keep your descriptions short, sweet, and to the point.

Powerful marketing tools

Shopify also has the marketing edge as it’s a full network. Along with advanced e-commerce analytics, the basic edition provides SEO features. Additionally, they also offer extra marketing tools such as personalized gift cards, discount vouchers, shop information, targeted email marketing, and more.

Palindrome provides blog specialists for your content for just USD 35 per blog post.

What you get

    • Free booking
    • No upfront fees, deposits or credit card required
    • Flat monthly fee and no hidden costs
    • Unlimited revisions until successful delivery
    • 24/7 support
    • English-language only
    • All-in-one content (Links, keywords, images, research, writing all provided. Just take and publish to your blog/website!)

Leave a Comment

Your email address will not be published. Required fields are marked *