SEO, Are longer blog posts really better for SEO?

Are longer blog posts really better for SEO?

Unless you write solely for yourself, your blog needs to generate an audience who might find interest in topics you write about. For bloggers, the most attractive subject might not be SEO. To many, the term conjures images penned not for readers, but content stuffed with keywords focused on search engines. To everyone else, SEO is a somewhat boring but essential part of promoting your blogging job.

Many variables impact the ranking system of Google, and SEO serves to fulfil as many of them as possible. Most of them are inseparably interconnected. For example, the length of each blog post affects both the number of searchable keywords and the quality of the content itself. This is why digital marketing tools have exploded as an industry over the past decade.

Google doesn’t decide the ranking of a page merely by looking at its word count

While content length correlates with better search rankings, long-form content is just one of the factors that help Google rank pages. If that sounds complicated, it’s because the performance of the content’s SEO involves a lot of moving pieces.

For startups that need to make a name for themselves, mastering SEO is essential to grow in any industry, competitive or not.

How many words should content have?

There is no single response to this as some material is better left short and some require more discussion. The best advice that marketers and writers give you is that your content should be as long as it needs to be. In short terms, value over length.

Blog posts should be as long as it is necessary from all possible angles to fully answer a query while remaining directly on point and not slipping away into tangents or irrelevant topics. This could mean anything from 1000 words or less to 400 or more, depending on the topic of the blog post.

Sometimes the subject is really small and can be fully answered in shorter sentences. For bigger subjects, as long as your content remains relevant to the title of the post, the longer the better. For the search term that you are targeting with your post, aim to match or beat what the competition is doing.

Google values content that is found useful by users. If you want to rank well, always concentrate only on providing your readers with that value and utility.

Instead of being obsessed with length, try to get backlinks and social shares

Quality backlinks, can make a significant contribution to improving search rankings. Consider being helpful with your content and try to provide users with the answers they are looking for.

Publish and share your content, and try to get reactions from real content consumers. Content is not just about word length or SEO or word count triggers to get search engine crawlers automatically. There is an indication that the average user of social media wants to consume content that is useful.

A mix of lengths may be good. You might require some longer posts if you intend to target the very competitive shorter tail keyword searches. You may even be able to close in on shorter tail keyword searches by working with long-tail keywords.


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