Thinking of setting up a business blog for your brand? Blogs can be important tools for startups and small business founders who want a central hub for digital marketing, branding and SEO. So, which platform might best suit your blog?
You might have heard of Ghost and Medium. Ghost is a completely open-source, flexible platform that lets people develop and run modern online publications. Popular websites, brands, magazines as well as media outlets (such as Zappos and Sky News) use Ghost.
Without the hassle of setting up and maintaining their own blog, Medium made it simple for so many to post and share content. But probably most notably, it altered how people interpret the presentation and enjoyment of content. Medium’s simple and elegant design made reading digital content enjoyable and entertaining.
So, which is better for your business blog, Medium or Ghost? It is as simple as doing a feature comparison between the two or does it come down to more than that?
Medium: Convenience and monetization
There are plenty of articles in Medium published on a wide range of topics. It caters to a broad audience from all around the world.
With Medium, the best writers can also receive rewards In terms of policy, Medium retains a large share of control on their platform. Paying participants give kudos to the author of the post and funnel some of their recurring membership fees.
Medium also has opportunities for writers to do their work. The platform includes an easy-to-use editor that helps writers concentrate on producing instead of formatting.
It is simplified to a point where it’s easy to write a single article (or even several articles). As it has a simple editor, the platform lets the writer concentrate on their writing. This implies that the channel takes good care of the formatting and helps people produce readable content.
Ghost: Catering to developers
With Ghost, creators and owners of websites have complete control over design and integration. Users may create blogs and pages to their requirements, as they have access to the codes.
In addition, Ghost provides access to its API and related tools to let developers integrate the platform and its sites through third-party services and simple data transfer solutions.
Medium: Lack of control
In terms of policy, Medium retains a large share of control on their platform. If you want to partake in their partner programme, just know that they reserve the rights to own virtually everything, besides your content, you are a contributor to their site and get paid a share based on reads. They own the audience, and they are paid a subscription fee by the readers. Based on reading time, you are given a small cut of that and apart from that, you can’t personalise anything really important.
You may have no influence over Medium but some eyeballs and a little reach are what they give you if they want to feature your story.
Ghost: Much better control
Medium: A social network for writers
Perhaps the strongest social network for readers and authors is Medium. It’s kind of like a Tumblr-like blogging site but features a very minimalist look to keep the focus on content posted there. With images, videos, and GIFs to help their storytelling, users can publish their own stories and structure them just the way they want.
Ghost: Editing flexibility
Instead of visual WYSIWYG editing, Ghost uses Markdown, but via plugins, you can change that. Ghost comes in two versions, just like WordPress; a self-hosted version free to download and to use, and a hosted version on Ghost’s own servers. Unlike WordPress.com, however, Ghost will not provide a free hosted plan (although there is a 14-day trial); and also, with the hosted version, you are not constrained in any way. Whichever version of Ghost you use, you can import your own themes or content via FTP.
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