If you’re trying to build considerable traction online, then Search Engine Optimization (SEO) is a factor that simply can’t be overlooked. What’s more, startups often rely heavily on brand-building across the digital landscape, using digital marketing tactics to boost awareness and reach their target markets more effectively.
Here are a few quick key points that startups need to consider when working on their SEO efforts.
SEO helps your website rise in popularity among top search engines, which in turn enables higher web traffic. There are many different techniques and aspects to cover, with many SEO experts using different approaches to achieve the same end-goal. At the end of the day, it’s all about relevance – from the content that you’re producing on your site to the keywords that you’re incorporating. Make sure that you maintain relevance to your niche because algorithms favour sites that are clearly relevant to user searches.
It’s an ongoing process
SEO is not a one-time effort, it’s a process that requires that startups stay active and keep their digital assets dynamic. Unlike website development, SEO relies heavily on your ability to continually update your pages and build links through social media channels, blog posts and other platforms. If you stop link building, your rankings will eventually fall. What’s more, SEO is a pretty time-consuming process that can take anywhere from 4 to 6 months before you can see any results. Of course, factors like competition and precision with regards to keywords used should be taken into account as well.
Consider setting up a blog section under your site and having a dedicated team that focuses on updating the blog section consistently with informative content. Don’t forget to incorporate keywords into each blog post too, and maintain relevance with regards to topics based on the industry you’re in.
Don’t neglect on-site SEO
On-site SEO refers to the optimization of all the elements on your website as opposed to focusing on external links, channels or platforms apart from your website. Be sure to find relevant keywords and incorporate them naturally into your text on each page. They shouldn’t sound weird or off in any way. You may need a writer to help you with this.
It’s also important to find out the query terms used by the average user to find your product or service. Make sure that the information you provide on your page answers visitor’s questions concisely. It’s also a good idea to ensure that each page includes basic elements like a unique topic, title, meta descriptions for snippets and descriptive anchor texts for each link among other things.
Don’t forget site design and speed
Among the many components that SEO is connected to, site design and site speed are arguably two of the most crucial. Good SEO means that your site needs to be user friendly – make sure your startup’s site accommodates all types of users, set up responsive features for mobile and desktop users alike, and make sure that each section of the site is clean and organized. Users need to know where they are and what the call to action is at all times.
On top of this, site speed is a common issue that many new startups often run into. Studies have found that 2 seconds is the average “acceptability” threshold for sites -,, especially eCommerce sites. In fact, Google prefers that you keep site speed at under a half-second. The longer it takes to load, the more likely users are to click away.
Familiarize yourself with these SEO tips for your tech startup: ensure that your website is relevant to keywords, remember to continually update pages and links, have information that answers visitor’s queries and make your site user-friendly.
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