In an era of rapid disruption, startup companies are seen mostly as rising champions spearheading innovation and economic growth. At the same time, the startup journey is an arduous one.
Pitfalls, hurdles and challenges often come with the territory. A huge challenge that founders face is exposure. Search Engine Optimization (SEO) is a crucial solution that addresses the issue of building a stronger digital presence.
Here are a few SEO components that new startups should cross off their checklists if they want strong, sturdy websites.
#1 Do your keyword research
You may be aware that search algorithms are largely dictated by keywords and how well they are incorporated into a site. Keyword implementation is a very crucial step with regard to SEO and should not be overlooked. With that being said, keyword research is an ongoing process and there are online tools that can help you with this. Check out SEM Rush, Google Keyword Planner and Moz for starters.
There are many other options for keyword research, but the point is to be as specific as possible with the keywords you choose. Also, be careful not to use too many words that are highly saturated or have high competition. Keywords with low monthly search rates aren’t desirable either, so it’s about balance (ie: keywords that have relatively low competition and fairly high monthly search rates).
#2 Incorporate the right analytics tools
In order to improve your SEO, think about getting some info on your website’s current status. You can do this by tracking metrics – important data about various components of your website. Find a good analytics tool that can establish things like the flow of traffic that’s moving through your site, bounce rates, conversion rates and click-through rates. These can all come in handy when keeping tabs on how well your SEO initiatives are doing. These days, a variety of tools can be found online. These can come in handy if you’re working on SEO for startups.
The most commonly-used analytics tool is Google Analytics, so you could start with that. However, there are plenty of others too.
#3 Build up your social media channels
Millions and millions of users can be found spread across the many prominent social media networks including Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok. Your website can directly benefit from an established social media presence.
There’s some debate on how impactful backlinks from credible sources to your website are in terms of SEO. Either way, social media profiles can rank well in search results and people often use social media as a way to search for content. So, build your brand on various social media platforms and update your pages consistently. Publish campaigns, posts and content, and link these back to your site.
#4 Perform a technical SEO evaluation
With regard to SEO, try to get your website as close to perfect as possible. This is to try and make things easier for search algorithms to pick up on the various factors related to ranking your site well.
Every once in a while, perform a full technical SEO audit to try and find out if your site and the content within it is performing well. Sometimes, errors in SEO are penalised by search bots and these should be fixed as quickly as possible. Fortunately, there are plenty of tools that can help you identify and resolve a variety of technical issues.
Watch out for things like crawl errors (when search engines can’t access a URL from your site), faulty links and duplicate content (often caused by URL variations).
SEO is a marathon, not a sprint. Be patient and go through each step thoroughly to ensure that your site is up and running with all the right variables in place. Ranking online can take time and plenty of ground work but ultimately, the results can be worth the trouble and your startup can gradually start to enjoy increased conversions from a good foundation built upon how your audience might find you online.
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