Media strategy can include so many variables these days, as digital accessibility continues to grow. This is especially true for brands in the retail space. E-commerce has completely changed the market landscape, with retailers showing their goods online rather than in brick-and-mortar shops. As a result, e-commerce stores that represent a perfect balance between aesthetics and functionality need to be curated.
Some common e-commerce platforms are Magento, WooCommerce, PrestaShop, OpenCart, and BigCommerce. In addition to these, Shopify is a preferred choice with simplicity and rich features for sellers who want quality and performance.
A lot of traders wonder if blogging is worth their time. The lovely thing about blogging is that to have a fantastic blog, you don’t need to be a stellar blogger. Success with a blog can be related to the consistency and authenticity of the content that you post. For your blog, what you need to concentrate on is sharing your knowledge. It’s an often overlooked digital marketing tool.
What is Shopify great for?
Shopify is suitable for shops selling items or services that need a minimum amount of configuration. By implementing an advanced Shopify homepage section as per your business demand, you can sell a single product or a handful of products. Ultimately, this raises your ROI and increases your company profits while strengthening your media strategy and marketing preferences.
Shopify blog infrastructure
Shopify has a very simple, user-friendly blog interface that can help your media strategy. With it, you can:
• Create and manage posts
• Create blog categories where you can assign your posts
• Add/edit content and media
• Add tagging
• Manage comments
• Manage SEO fields for individual posts
• Create blog categories
• Set publish date/time
Are there shortcuts when it comes to doing ‘digital’ well? Check out this video
Shopify e-commerce blog taxonomies
One of Shopify’s blog infrastructure’s main shortcomings is that it is fairly limited in taxonomy components that allow you to tag, categorize, and organize your posts. Some blogging sites, such as Blogger or WordPress, use tags and categories and offer archival taxonomies to users. Shopify does not. So, you need to make sure you take this into account when making posts and looking at your content plan as a whole.
There is no taxonomy functionality for categories because of how Shopify is designed. Instead, when you print, they have given publishers a way to create different “Blogs” and to add individual posts to those blogs. Although the idea is a little confusing, the ability to create “Blogs” is the same as creating categories for organizing your posts. Based on your blog category, Shopify will create a blog feed that will include an indexable URL for you, users, and search engines.
Customer experience above everything
Select any top-grossing Shopify store and the best-in-class customer experience will be found. This makes sense because research indicates that, because of bad customer service, 80% of customers would leave your shop.
Good CX includes everything from aesthetics such as sleek design, visual appeal, nice colour palettes and good photography. Other feature-based aspects are included, such as a simple checkout process, easy navigation, no irritable pop-ups, and 24/7 support chatbots.
Easy to set up and use
Shopify is a no-fuss app that can be set up and used quickly. For those who want a complete solution, it is the perfect option, without any technicalities related to the creation and hosting of the online store. The platform itself provides the software and hosting necessary for the website to be launched. Although the user interface is also convincing, the admin interface is intuitive and user-friendly.
Blog post meta tags
Spending time crafting eye-catching and intriguing title tags and meta summary tags for each post is also essential to media strategy. Title tags should fit within the recommended character count of Shopify and make it clear what the post is about and what questions it is going to address.
Although not used for ranking variables, the meta descriptions are a great way to entice searchers to click your listing on the search results page and demonstrate your authority on the subject.
The meta description is the text snippet displayed in the search results below your title tag. Though Shopify claims that you can use up to 320 characters, Google appears to view just around 160 or so characters. Be sure to keep your descriptions short, sweet, and to the point.
Powerful marketing tools for media strategy
Shopify also has the marketing edge as it’s a full network that reinforces your media strategy. Along with advanced e-commerce analytics, the basic edition provides SEO features. Additionally, they also offer extra marketing tools such as personalized gift cards, discount vouchers, shop information, targeted email marketing, and more.