Blog writing is done by many different types of personalities online. Establishing a brand’s awareness and digital presence is a must in today’s global marketplace, where competition is becoming increasingly fierce. What’s the most effective way to stay on top? Make a name for yourself as a thought leader. In the digital era, what might be the most efficient way to become one? Create a blog.
In today’s industry, where content marketing should be at the core of your business plan, blogging and thought leadership go hand in hand. Bill Gates, the co-founder of Microsoft, said it years ago, and it’s still true today: content marketing is king. Aside from constantly developing and enhancing your goods and services, if you want your company to succeed, you must also put effort into publishing useful material.
Marketing for startups poses unique obstacles that large corporations do not face. To begin, these fledgeling businesses must start from the ground up. You don’t have any brand awareness yet, competition is high, there are so many digital marketing choices to choose from, and your budget is small. Due to the limited capital available to startups, they must rely on bootstrapping methods to market themselves. Blogging is a low-cost way to boost the company’s profile, drive traffic, and, eventually, attract customers. Couple that with the right Search Engine Optimisation (SEO) and the startup is now a competitor.
Every entrepreneur today understands the importance of maintaining an active business blog to establish online thought leadership and visibility. Producing value by blog writing regularly is an important part of every comprehensive marketing plan for increasing traffic and ranking higher in search engines. In other words, whether you’re just getting started with business blogging for your startup or already have a large content library, you need to concentrate on increasing interaction so that each piece becomes more memorable and shareable. Thought leaders stand out with the information they put forward.
Blog writing showcases expertise in your field
Although the quality of your goods and services will speak volumes about your brand, it isn’t always enough to keep you current.
When consumers are faced with a dilemma, they often turn to search engines to find information that will assist them in resolving the issue. In this case, you want your company to appear in their search results, which you can do effectively by pursuing SEO and blog writing. Approximately 77% of internet users read articles. You will make a name for yourself in your field by solving problems for customers. Become a go-to expert for customers who need assistance with important and useful knowledge.
How do you grow industry thought leadership with blog writing?
When blog writing, don’t just write whatever comes to mind that day. You should concentrate on doing a service to potential customers by responding to their queries. You must have value and present it in a special way to improve your thought leadership. It’s possible to add value by entertaining the audience, encouraging new ideas, or reassuring them about what they already believe.
It may also assist potential customers in coming up with new solutions to their day-to-day issues. You will also assist them in achieving their aspirations and ambitions more quickly. This is why, particularly for guest contributors, great blog writing can include content requirements. Even if it isn’t from you, if the content isn’t helpful, it will lower your reader’s confidence.
Create interactive content
Interactive content, as the name implies, is content that is explicitly designed to engage the viewer. Interactive content may take the form of a fun quiz or survey, an interactive chart, a simple calculator, or even a 360-degree video. Adding interactive content to your startup blog allows users to connect with it by clicking on answers or entering details, which can improve your SEO by and the average time on the website.
That is, engaging content promotes two-way communication with your audience, making your brand more unforgettable and turning you into a stronger thought leader. Not to mention that interactive content can be used to gather email addresses from visitors and convert them into leads. If it’s a fun quiz, for example, visitors can answer all of the questions, and at the end of the quiz, you can ask for their email address so that the results can be sent to them.
How niche-ing can increase thought leadership in your industry faster
To process this data, the brain is said to employ cognitive biases, which are mental shortcuts. You will help your followers understand what issues you tackle and which ones you don’t by niching your blog writing topics. With niching, the aim is to become the largest fish in the pond. You may choose to expand to a larger pond or remain in the same pond until you’ve grown to be the largest fish. Consider niching your blog based on the subjects you write about and the audience you represent to select your pond.
Blog writing helps build customer relationships
Given how quickly new companies emerge, maintaining brand loyalty is becoming increasingly difficult. By engaging your customers by blogging, you can create a strong community and improve customer retention. Personalize your message if you want to better develop consumer relationships. Newsletters, banner advertising, and social media posts can all help you spread the word, but consider a well-written blog post for getting your message across.
When your customers realize that you’re personally answering their issues and concerns, your contact feels more intimate. Assure them that you are here to assist them and that you have the answer they need. Demonstrate your knowledge by teaching them what you believe they need to know to make better decisions. The rewards you’ll get later on will be well worth it. Having a dedicated and active blog audience that reads your posts regularly and buys the goods or services you build will help you earn six figures.
Want to get inspired by blogs? Check out this video – Blog inspiration: HubSpot blog