4 ways hiring fintech writers can make more sense than hiring other writers

Fintech can be said to be aimed, in part, at improving the delivery of financial services, making them even more accessible to the public. It may still be an emerging industry, however, fintech investments globally apparently rose to $55.3 billion in 2018, purportedly more than double the $26.7 billion in 2017.

The finance industry is made up of technicalities and jargon that may be difficult for the layman to understand. However, fintech providers should think about conveying difficult concepts, turning them into simple and easily digestible pieces of information for the benefit of consumers (or other businesses).

Writing financial content might prove challenging. This can be a core reason to get an experienced fintech writer. Here are a few other reasons why these individuals can help.

Fintech writers may be better at understanding technicalities

Writers that focus on fintech content may generally also understand the nature of b2b writing. With a firm grasp on financial jargon, you can expect these individuals to know how to translate the industry’s deeper concepts into simpler, more digestible posts for readers. On top of this, skilled professional writers can be said to be able to relay information without dumbing it down.

Many fintech writers might also be fairly consistent learners

Although this can probably be said about other kinds of serious writers, fintech writers should be more focused on industry trends and updates. You can expect years of compiling research for clients to have made them agile learners who are able to gauge which sources can be trusted and which ones can’t. Through research, a professional fintech writer can be expected to know how to approach the latest investment strategies and technological developments, p2p lending, cryptocurrency issues and more.

Garnering attention

Let’s face it, highly technical material can be dull to read for people. The less appealing your content, the less engagement you can expect from readers. Pro writers who are trained to make your content stand out through narrative and stylistic elements that can be enjoyed while being understood can be great assets. fintech writers who are masters at taking highly technical facts and injecting personality, clarity, and boldness can help you command attention and enhance your brand’s reputation as a thought leader.

They can help you build authority

Your content marketing tactics may be used to help position your brand as a thought leader. This can come in handy, particularly if you’re interested in the longterm growth of your brand equity. One of the most important skills in fintech writing involves making content relatable without losing the essence of the information that’s being conveyed. Experienced fintech writers may, for example, use analogies to depict financial concepts that are hard to understand, garnering interest by writing around what’s relevant or interesting at a particular point in time.

The financial industry is a space that appears to be quite abuzz with many exciting opportunities as of late. As you grow your fintech business, don’t forget to differentiate yourself from your competitors. A team of skilled fintech writers can be a powerful part of your marketing arsenal, helping you raise awareness, contribute to key discussions and make an impact on your audience.

____

Palindrome is on a mission to revolutionise blog posts and change how businesses get their blogs run

If you’d like our content professionals to handle your blog posts, contact us on our website now!

Looking to export? Here are 5 ways your own English blog posts can help

The exporting process can seem challenging. No matter which sector your business falls into, opening up your products or services to international markets can lead to some amazing opportunities. However, entering new markets can be difficult. 

Thankfully, high-speed connectivity and the growing power of the internet have made marketing to foreign customers much easier. Content creation in the form of your own blog posts can help you gain worldwide exposure for your business.

Here are a few things to take note of.

55% of marketers consider blogging their top inbound marketing priority

Having a blog for your business can be considered important in many ways. As a component in a modern content marketing strategy, this tool can be a cost-effective and popular way for businesses to build authority and grow their presence through information. Content marketing statistics from HubSpot apparently show that marketers prioritise blogs over all other inbound marketing strategies.

Blogs can help with Search Engine Optimization

The internet can be an incredibly powerful way to connect with potential customers overseas. If search engines prioritise fresh, valuable content, consistently publishing blog posts can provide Google with new content to index. This can, in turn, bring about opportunities for you to use keywords that increase visibility on search engine results pages (SERPS).

Blogs can grow your online presence

With a growing online presence, the possibility that people in other markets will find your business blog posts (and therefore your website) can go up. A wealth of SEO, as well as leads, can be generated through consistently publishing blog posts and, as an added bonus, your business can benefit from backlinks when other websites begin to link to your blog posts. Search engines may consider backlinks such as these as an endorsement of your authority.

64% of B2B marketers would rather outsource their blog writing

According to research from Orbit Media, a large portion of B2B marketers consider blogs as so important that they are willing to use specialists to write them. One of the biggest advantages of business blogs is that they are extremely cost-effective in comparison to other marketing efforts (such as PPC advertising).

Statistics show that blogs can gradually generate organic leads and garner legitimate interest in a product or service, with results outweighing the cost of hiring writers. Many successful entrepreneurs have used their own blogs to increase exposure across the globe, with a large portion of them hiring writers for consistent content creation.

It can help establish your business as an industry leader

Using English blog posts with valuable, expert information revolving around your industry can, in time, help your website be seen as a go-to resource for helpful, informative content. This can eventually lead to higher conversion rates, and build your business up as an authority in your industry. This can go a long way when exporting.

Consistent and well-targeted blog posts can be powerful when looking to enter saturated international markets. They can help your business stand out from the crowd and establish your brand as an authority that has advice that’s worth listening to.

Informative content can revolve around entrepreneurial skills or proper idea implementation strategies that help readers solve their own problems. Either way, you can look forward to consistent and beneficial posts doing something for your brand and business in the long run.

____

Palindrome is on a mission to revolutionise blog posts and change how businesses get their blogs run

If you’d like our content professionals to handle your blog posts, contact us on our website now!